Des consommateurs aux consommations: vers un changement de référentiel ?

Christine Petr ()
Additional contact information
Christine Petr: ARENES - Arènes: politique, santé publique, environnement, médias - UR - Université de Rennes - Institut d'Études Politiques [IEP] - Rennes - EHESP - École des Hautes Études en Santé Publique [EHESP] - UR2 - Université de Rennes 2 - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Keywords: marketing comportemental; Marketing stratégique; consommateurs; comportement (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Published in Gérard Cliquet. Marketing : nouveaux enjeux, nouvelles perspectives, Presses universitaires de Rennes, pp.30-42, 2012

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00789920

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().