Network Integration Through Franchised and company-Owned Chains: Evidence from French Distribution Networks

Magali Chaudey (), Muriel Fadairo () and Gwennaël Solard
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Muriel Fadairo: GATE Lyon Saint-Étienne - Groupe d'Analyse et de Théorie Economique Lyon - Saint-Etienne - ENS de Lyon - École normale supérieure de Lyon - Université de Lyon - UL2 - Université Lumière - Lyon 2 - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon - UJM - Université Jean Monnet - Saint-Étienne - CNRS - Centre National de la Recherche Scientifique
Gwennaël Solard: INSEE - Institut national de la statistique et des études économiques (INSEE)

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Abstract: To the best of our knowledge, no previous studies have examined the degree of vertical integration by comparing franchised and company-owned chains. On the basis of recent data from the French distribution networks in retail and services, this paper investigates the determinants of network integration in the French distribution systems. The level of network integration increases from franchised chains to company-owned chains. This paper provides evidence that the level of network integration is positively related to the brand name value and negatively related to the resource constraints and monitoring costs of the upstream firm.

Keywords: retail networks; franchising (search for similar items in EconPapers)
Date: 2013
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Published in Managerial and Decision Economics, 2013, 34 (3-5), pp.195-203. ⟨10.1002/mde.2583⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00795499

DOI: 10.1002/mde.2583

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