1001 Listes: Strategic breakthroughs by a low-tech company in a high-tech world

Chris Kimble (chris.kimble@chris-kimble.com) and Isabelle Bourdon (isabelle.bourdon@umontpellier.fr)
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Isabelle Bourdon: Système d'Information - MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Abstract: Most articles on strategic breakthroughs tend to concentrate on large, high-tech organizations. Yet the French firm 1001 Listes, which creates and manages wedding lists, has shown that it is possible for even a relatively small organization to generate strategic breakthroughs with standard off-the-shelf information technology. Its experience highlights two points that previous studies have overlooked: Breakthrough strategies are based on innovations in business models as well as innovations in technology, and breakthrough strategies may actually reduce a company's reliance on high-tech solutions as a means of maintaining its competitive advantage. Using Henderson and Venkatraman's (1993) model of strategic alignment, this article also outlines the nature of breakthrough strategies.

Keywords: information systems; strategic alignment (search for similar items in EconPapers)
Date: 2012-04-01
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00804328v1
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Published in Global Business and Organizational Excellence, 2012, 31 (3), pp.58-68. ⟨10.1002/joe.21424⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00804328

DOI: 10.1002/joe.21424

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