Communication de recrutement au Japon: comparaison des visions d'entreprise des constructeurs automobiles japonais

Françoise Guelle () and Eric Thivant ()
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Françoise Guelle: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Eric Thivant: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: This article deals with institutional presentations of the Japanese Car industry Companies for the recruitment of future awarded Japanese students. We use a corpus of Japanese texts shown on the official Internet sites of the three main car manufacturers of Japan. We select the texts which concern the philosophy or the vision of the company. We analyze then values conveyed in these texts by means of the semiotic method of the school of Paris. We envisage forward the construction of the semiotic square (Greimas, on 2002). This allows us to identify values privileged by these companies for the recruitment of their co-workers and to try to characterize a genre of specific institutional speech.

Keywords: (cross) Generational Communication; recruitment Communication; semiotic analysis; Japan; Car Industry; communication générationnelle; communication de recrutement; analyse sémiotique; Japon; automobile (search for similar items in EconPapers)
Date: 2013-03-21
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00805506v1
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Published in 7ème Colloque International GEM&L - Identités, langages et cultures d'entreprise - La cohésion dans la diversité ?, Mar 2013, Lyon, France. pp.1-15

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