Proximités émotionnelle et relationnelle comme facteurs explicatifs du transfert de sens affectif entre marques de presse et marques

R. Valette-Florence ()
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R. Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: Proximités émotionnelle; relationnelle; facteurs explicatifs; transfert de sens affectif; presse; marques (search for similar items in EconPapers)
Date: 2012
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Published in Recherche et Applications en Marketing (French Edition), 2012, vol. n°27, (n°3,), p. 31-55

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00809590

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