Brand origin recognition accuracy and its influencing factors in emerging markets - PC market in Shangai as a case

Li Gao, Pan Yu, Ling Zhu and Gérard Cliquet ()
Additional contact information
Li Gao: Shangai International Studies University - Shangai International Studies University
Pan Yu: BUPT - Beijing University of Posts and Telecommunications
Ling Zhu: East China University of Science and Technology
Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: brand origin recognition accuracy; influencing factors; emerging markets (search for similar items in EconPapers)
Date: 2013-05-15
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Published in 42nd Academy of Marketing Science (AMS) annual conference, May 2013, Monterey, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00827996

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