Optimizing geofencing for location-based services: a new application of spatial marketing

Odile J. Streed, Gérard Cliquet () and Albert Kagan
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Odile J. Streed: Offutt School of Business - Concordia College [MN]
Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Albert Kagan: Offutt School of Business - Concordia College [MN]

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Keywords: optimizing geofencing; location-based services; new application; spatial marketing (search for similar items in EconPapers)
Date: 2013-05-15
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Published in 42nd Academy of Marketing Science (AMS) annual conference, May 2013, Monterey, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00828008

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