Retail brands in health sector

Luisa Zamora, Maria Puelles and Gérard Cliquet ()
Additional contact information
Luisa Zamora: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Keywords: brand equity; medicaments; risks perceptions; benefits perceptions; retail brand (search for similar items in EconPapers)
Date: 2013-07-03
References: Add references at CitEc
Citations:

Published in 17th conference of the European Association for Education and Research in Commercial Distribution (EAERCD), Jul 2013, Valence, Spain

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00843155

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().