A multi-study investigation of outcomes of franchisees' affective commitment to their franchise organization

Karim Mignonac (), Christian Vandenberghe, Rozenn Perrigot (), Asâad El Akremi () and Olivier Herrbach ()
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Karim Mignonac: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique
Christian Vandenberghe: HEC Montréal - HEC Montréal
Rozenn Perrigot: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Asâad El Akremi: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique
Olivier Herrbach: IAE - IAE BORDEAUX - Université Montesquieu - Bordeaux 4

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Abstract: Franchisees' affective organizational commitment refers to the degree to which franchisees experience an emotional attachment to their franchise organization. Using a social exchange theory perspective, this research reports four studies that explore the relationship between franchisee's affective commitment and franchisee outcomes. We found that affective commitment to the franchise organization was positively related to franchisee objective performance (Study 1) and intent to acquire additional units (Study 2), and negatively related to franchisee opportunism (Study 3) and intent to leave the franchise organization, particularly when continuance commitment (i.e., commitment based on the cost associated with membership to the franchise) was low (Study 4). The implications of these findings are discussed.

Keywords: franchise organization; emotional attachment; continuance commitment; franchisee objective performance (search for similar items in EconPapers)
Date: 2013
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Published in Entrepreneurship Theory and Practice, 2013, 39 (3), pp.461-488. ⟨10.1111/etap.12050⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00846607

DOI: 10.1111/etap.12050

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