L'amour d'un consommateur pour une marque: dimensions exploratoires

N. Albert and Pierre Valette-Florence ()
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Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: amour; consommateur; marque; dimensions exploratoires (search for similar items in EconPapers)
Date: 2010
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Published in Marché et Organisation, 2010, Vol. 12,, p. 115-145

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00847465

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