Is mental imagery ability an element for identifying creative consumers

Cyrielle Vellera and Marie-Laure Gavard-Perret ()
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Cyrielle Vellera: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Marie-Laure Gavard-Perret: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Abstract: Integration of creative individuals in innovation processes is crucial. Nevertheless their identification is particularly challenging. From a psychological standpoint, the importance of mental imagery in the creative process has been highlighted. A first study examines the relationship between mental imagery ability and creative ability, and identifies two categories of individuals: those who are recognized as creative through their creative productions (artists and inventors) and those without particular creative skills (" ordinary " individuals). This research confirms that the former are stronger image makers than the later. A second study explores the association between self-reported mental imagery and performance on a creative task and shows that individuals who have a high imagery score perform creative tasks better than those with a low imagery score. Thus, mental imagery ability can be employed by firms as an element for identifying creative individuals.

Keywords: Creative individuals; Mental imagery ability; Mental imagery; Creativity (search for similar items in EconPapers)
Date: 2012
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00851322v1
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Published in 2012, 14 p

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