Performativity and counter-performativity of a knowledge strategy discourse

I. Corbett-Etchevers () and Eléonore Mounoud
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I. Corbett-Etchevers: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Eléonore Mounoud: LGI - Laboratoire Génie Industriel - EA 2606 - CentraleSupélec

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Abstract: Performativity refers to the ability to "do things with words" (Austin, 1962). Latour (1996) suggested that management sciences are probably the most performative of all sciences as they design their objects. This piece of research asks what do strategy discourses "do" in an organization and how? Looking at the production, dissemination and consumption of a "knowledge strategy" in a multinational company, we explore how the knowledge strategy discourse and texts are interpreted, appropriated, transformed, and sometimes resisted in ways that influence their performative effect.

Keywords: Performativity; counter-performativity of a knowledge strategy discourse (search for similar items in EconPapers)
Date: 2012
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00853773v1
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Published in 2012, 19 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00853773

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