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L'impact de l'innovation managériale sur la performance de l'entreprise: rôle de l'orientation-marché et de l'apprentissage organisationnel

Boualem Aliouat () and Abir Besbes
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Boualem Aliouat: GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur
Abir Besbes: GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur

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Abstract: This study focuses on the main determinants and consequences of Managerial Innovation. It shows that market-orientation and organizational learning, generally considered in the literature as a source of performance, are also sources of Managerial Innovation while seeking to specify and quantify their degree of influence. This study also attempts to measure the impact of Managerial Innovation on competitive advantage and therefore on firm performance.

Keywords: Managerial Innovation; Market-Orientation; Organizational Learning; Competitive Advantage; Innovation managériale; Orientation-marché; Apprentissage organisationnel; Avantage compétitif; Performance (search for similar items in EconPapers)
Date: 2013-10-15
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Published in Revue Française de Gestion, 2013, spécial "Innovations Managériales", pp.41-49

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