Signaling the value of a business concept; Evidence from a structural equations model with Brazilian data

Muriel Fadairo () and Cintya Lanchimba
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Muriel Fadairo: GATE Lyon Saint-Étienne - Groupe d'Analyse et de Théorie Economique Lyon - Saint-Etienne - ENS de Lyon - École normale supérieure de Lyon - Université de Lyon - UL2 - Université Lumière - Lyon 2 - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon - UJM - Université Jean Monnet - Saint-Étienne - CNRS - Centre National de la Recherche Scientifique

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Keywords: Franchising; Emerging countries; Signaling theory; Structural Equation Modeling (search for similar items in EconPapers)
Date: 2013-03-13
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Published in 27th Annual Conference of the International Society of Franchising (ISoF), Mar 2013, Zhuhai, China

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Working Paper: Signaling the value of a business concept; Evidence from a structural equations model with Brazilian data (2013)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00858876

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