The impact of brand familiarity, branding and distribution strategy on luxury brand dilution

F. Magnoni
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F. Magnoni: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: The impact of brand familiarity; branding; distribution strategy on luxury brand dilution (search for similar items in EconPapers)
Date: 2011-07-19
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Published in actes deThe 2011 World Marketing Congress - Academy of Marketing Science, Reims Management School,, Jul 2011, Reims, France. pp.cd rom

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00862433

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