Temporal distance and anticipatory mental simulation: effects on the adoption of complex technological innovations

Florence Jeannot and A. Jolibert
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Florence Jeannot: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
A. Jolibert: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: Temporal distance; anticipatory mental simulation; effects on the adoption; complex technological innovations (search for similar items in EconPapers)
Date: 2012-05-22
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Published in EMAC (European Marketing Academy Conference), May 2012, Lisbonne, Portugal

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00862760

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