La distance temporelle, la simulation mentale et le processus d'adoption d'innovations technologiques complexes

F. Jeannot and A. Jolibert
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F. Jeannot: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
A. Jolibert: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: distance temporelle; la simulation mentale; processus d'adoption; innovations technologiques complexes (search for similar items in EconPapers)
Date: 2013
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Published in Recherche et Applications en Marketing (French Edition), 2013, Vol. 28, (n°1,), p. 1-22

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00862764

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