La gestion du dilemme exploitation / exploration en pratique: le cas d'une entreprise de produits de grande consommation

Anne-Laure Farjaudon () and Marion Soulerot ()
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Anne-Laure Farjaudon: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Marion Soulerot: Centre de recherche de l'ESC Pau - ESC PAU - Ecole Supérieure de Commerce, Pau Business School

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Keywords: exploitation; exploration; marque (search for similar items in EconPapers)
Date: 2011
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Published in Revue management & avenir, 2011, pp.13-32

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00864845

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