Les nouvelles institutions de la "mesure" de la rse entre communication et évaluation

Thomas Lamarche ()
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Thomas Lamarche: LADYSS - Laboratoire Dynamiques Sociales et Recomposition des Espaces - UP1 - Université Paris 1 Panthéon-Sorbonne - UP8 - Université Paris 8 Vincennes-Saint-Denis - UPN - Université Paris Nanterre - UPD7 - Université Paris Diderot - Paris 7 - CNRS - Centre National de la Recherche Scientifique

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Abstract: Based on the conditions of the "measure" of social responsibility and, on the other hand, on the inclusion of social responsibility in business strategies, this paper demonstrates that evaluation of CSR is linked to the logic of communication. Communication does not essentially mean discourse for valorisation, but also includes discourse about firm with the objective of establishing new social representation of the companies and of their responsibilities. These representations are central stakes for senior management. They may find in CSR the basis of a new informational rent to face stockholders, NGOs, consumers.

Keywords: CSR; Power; Legitimacy; Mediatization; Institutions; Evaluation; RSE; Communication; Manager; Médiatisation; Légitimité; Pouvoir (search for similar items in EconPapers)
Date: 2009-11-06
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00865063
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Citations: View citations in EconPapers (4)

Published in Revue de l'Organisation Responsable, 2009, 4 (2), pp.18. ⟨10.3917/ror.042.0004⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00865063

DOI: 10.3917/ror.042.0004

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