Une analyse des liens entre types de Green IT et stratégies RSE - An analysis of links between Green IT types and CSR strategies

Amélie Bohas (), Nathalie Dagorn and Nicolas Poussing
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Amélie Bohas: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Nathalie Dagorn: ICN Business School

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Abstract: This communication addresses the issue of the adoption of green technologies. It seeks to know whether the adoption of Green IT is motivated by economic factors (cost reduction), reputational factors but also if it is the expression of the Corporate Social Responsibility (CSR) approach. It tends thereby to meet a lack of literature on the relationship between CSR strategies and types of Green IT. To deal with this problem, we analyzed data collected from about 1,000 companies. Our results confirm the fact that the use of Green IT is linked to the desire to reduce operating costs and improve the company's image. They also attest that being a company involved in an approach of CSR affects positively the adoption of Green IT. We also show that it is important not to put all the green technologies at the same level and that it is necessary to differentiate them according to types of CSR strategies.

Keywords: Strategic CSR; Responsive CSR; Typology; Adoption Drivers; Green IT; RSE stratégique; RSE mimétique; Typologie; Déterminants d'adoption (search for similar items in EconPapers)
Date: 2013-05-22
New Economics Papers: this item is included in nep-env
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Published in 18ème Conférence de l'AIM, May 2013, Lyon, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00872560

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