La sensibilité à la prescription comme nouveau style de décision d'achat ? Le cas du marché des aliments pour animaux de compagnie

Corinne Lamour and Catherine de La Robertie
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Catherine de La Robertie: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: loyalty; perfectionism; decision-making style; fidélité; perfectionnisme; prescription; style décisionnel (search for similar items in EconPapers)
Date: 2013-10-02
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Published in XVIème colloque Etienne Thil, Oct 2013, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00873123

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