Blockbusters and Fiascoes in the Movie Industry: The Role of Champions on Escalation and Ultimate Results

Isabelle Royer ()
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Isabelle Royer: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: To better understand what makes blockbusters and fiascos in the film industry, I reconcile two opposed perspectives: literature on champions considers persistence as a positive behavior associated with successful innovation, whereas escalation literature considers it as a negative behavior associated with increasing costs and losses. Five propositions highlight why champions favor escalation of commitment to a failing course of action and a sixth one highlights the incidence of champions on the outcome. Propositions are illustrated by two case studies: blockbuster Titanic, championed by James Cameron, and fiasco Heaven's Gate, championed by Michael Cimino.

Keywords: escalation of commitment; champion; movie industry (search for similar items in EconPapers)
Date: 2013-11-07
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Published in 3rd INTERREG CONFERENCE 3rd INTERREG CONFERENCE, EM Normandie and University of Southampton "Creative industries: think tanks for innovative practices in management, strategy and organization?", Nov 2013, Deauville, France. pp.33

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00923579

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