l'acculturation: L'influence des sous-cultures d'origine et de la distance culturelle

Mounia Benabdallah and A. Jolibert
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A. Jolibert: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: l'acculturation; L'influence des sous-cultures d'origine; la distance culturelle (search for similar items in EconPapers)
Date: 2013
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Published in Décisions Marketing, 2013, n°72,, p. 179-205

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00933159

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