Bulletin board focus groups as a tool for co-creation

S. Rolland and G. Parmentier
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S. Rolland: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc
G. Parmentier: Management, entrepreneuriat, innovation - CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: Bulletin; board; focus; groups; as; a; tool; for; co-creation (search for similar items in EconPapers)
Date: 2013
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Published in International Journal of Market Research, 2013, Vol 55, (n° 6,), p. 809-827

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00935094

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