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Un cadre théorique intégrateur pour le management stratégique BoP

Alain Charles Martinet () and Marielle Audrey Payaud ()
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Alain Charles Martinet: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Marielle Audrey Payaud: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Keywords: Framework; bas de la pyramide; BoP (search for similar items in EconPapers)
Date: 2009
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Published in Revue de l'Organisation Responsable, 2009, 4 (1), pp.19-30. ⟨10.3917/ror.041.0019⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00936095

DOI: 10.3917/ror.041.0019

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