Positioning marketing in the innovation process

Jean-Jacques Chanaron ()
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Jean-Jacques Chanaron: GATE Lyon Saint-Étienne - Groupe d'Analyse et de Théorie Economique Lyon - Saint-Etienne - ENS de Lyon - École normale supérieure de Lyon - Université de Lyon - UL2 - Université Lumière - Lyon 2 - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon - UJM - Université Jean Monnet - Saint-Étienne - CNRS - Centre National de la Recherche Scientifique

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Keywords: marketing; innovation process (search for similar items in EconPapers)
Date: 2009
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Published in RICHTIE, C. Fast Track to Success, Marketing, FT Prentice Hall, pp. 18-20, 2009, 0-27372-180-1

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00946025

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