Assessing Corporate Social Responsibility policy: from the discourse to the implementation in a time of financial crisis

Miguel Delattre (), Pascal Moulette () and Rodolphe Ocler ()
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Miguel Delattre: ISEOR - Institut de Socio-économie des Entreprises et des ORganisations - Institut de socio-économie des entreprises et des organisations, MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Pascal Moulette: Université Paul Cézanne - Aix-Marseille 3
Rodolphe Ocler: University of Bedfordshire

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Abstract: For years, Human Resources had difficulty to emancipate itself from the management function, initially because the owner of the firm was considered both a leader in human resources and a manager. The field was also considered quite difficult to deal with touching elements of trust, motivation or pay. Finally, the various economic crises, oil-related or based on innovation (electronic, computer, internet bubble) have tended to question constantly the report of the HR function to its purpose. In this context, the approaches of corporate social responsibility (CSR) oriented towards internal stakeholders (i.e. employees) have been subject to some turbulence. Having long been used as a slogan to mobilize energy, "there is no wealth but men" (Jean Bodin, 1529-1596) has emerged as a leitmotif at times, sometimes as a source of legitimacy of HR policies, or as a marketing slogan to restore a tarnished image and to gain market share.

Keywords: internal stakeholders; appraisal; financial crisis; Corporate social responsibility (search for similar items in EconPapers)
Date: 2012
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Published in 11ème Congrès IFSAM, 2012, Limerick, Ireland, Ireland. pp.6

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