Metaphor's validity in marketing research

S. Capelli and A. Jolibert
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S. Capelli: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
A. Jolibert: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: Metaphor's; validity; in; marketing; research (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (4)

Published in Psychology and Marketing, 2009, 26 (12), pp.1079-1090

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01064301

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