Do we need to believe Data/Tangible or Emotional/Intuition?

Fanjuan Shi () and Jean-Luc Marini ()
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Fanjuan Shi: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Jean-Luc Marini: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: Now Data are clearly prevailing in all domains like a new black gold for companies and the rules in business decision-making are called into question. In this context, we think that Data Analytics combined with collaborative decision processes promotes a rational decision-making. However best practices show that more and more executives and managers, the famous HiPPO (Highest Paid Person's Opinion), now frequently use their intuition for strategic decision-making. Moreover a lot of empirical surveys also show how important is the emotion in the intuitive decision-making processes. We will try to explain how we can interpret differently data coming from big data using the most recent scientific advances in the field of psycho-cognitive sciences, in the goal to improve decision support systems and to take into account emotion in the decision-making processes. Finally we hope this could provide some elements to answer to the question: Do we need to believe Data/Tangible or Emotional/Intuition?

Keywords: decision-making; intuitive decision-making; emotion; e-commerce; recommender systems (search for similar items in EconPapers)
Date: 2014-08-16
New Economics Papers: this item is included in nep-cdm
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01065283v1
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Published in IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge, Aug 2014, Lyon, France

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