Role of Users in the Developing Eco-Innovation: Comparative case research in China and France

Nathalie Lazaric, Jun Jin, Ali Douai () and Cécile Ayerbe ()
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Jun Jin: School of Management, Zhejiang University, China - Chercheur indépendant
Ali Douai: GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur
Cécile Ayerbe: GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique

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Abstract: This article proposes a model of eco-innovation that emphasizes the role of users and regulation in the development and diffusion of eco-innovation products, by comparing the diffusion of two e-bike companies, CEP and Lvyan, from China and France. These cases show that diffusion of eco-innovation in China and France is strongly linked to the institutional context and specific consumer needs, highlighting the importance of involving users in the development and diffusion of eco-innovation in order to satisfy market demand, and increase profit and competitiveness in niche markets. It also shows that, to achieve a comprehensive picture, institutions and policy makers should adopt a coevolutionary approach to regulation that includes consideration of technology, uses and practices. The case of CEP reveals that regulation appropriate to the market fosters companies' eco-innovation; compared to the case of Lvyan which shows that irrelevant regulation can become a barrier to the diffusion of eco-innovations such as the e-bikes. The superior 'snob effects' of the French market are discussed and compared with the 'bandwagons effects' noted in the Chinese market.

Keywords: Innovation écologiques; Utilisateurs pionniers; Modèle d'affaires; système d'innovation; eco-innovation; user; e-bike; France; China (search for similar items in EconPapers)
Date: 2014
New Economics Papers: this item is included in nep-env and nep-ino
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Published in Économies et sociétés, 2014, Série Dynamique technologique et Organisation (N° 3), pp.455-476

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