Le Marketing - Fondements et pratique

P.-L. Dubois, A. Jolibert, M.-L. Gavard-Perret () and Clarisse Fournier
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A. Jolibert: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
M.-L. Gavard-Perret: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: Le Marketing; Fondements; pratique (search for similar items in EconPapers)
Date: 2013
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Published in Economica, 728 p., 2013

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01074062

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