Extension verticale de gamme vers le bas: Impact sur l'attitude envers la marque et la relation marque-consommateur

F. Magnoni
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F. Magnoni: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: Extension; verticale; de; gamme; vers; le; bas; :; Impact; sur; l'attitude; envers; la; marque; et; la; relation; marque-consommateur (search for similar items in EconPapers)
Date: 2013
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Published in Editions Universitaires Européennes, Sarrebruck, Allemagne, 492 p., 2013

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01074064

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