Générique vs princeps: perception du risque de la substitution

Widiane Ferchakhi () and Jean-Jack Cegarra ()
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Widiane Ferchakhi: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Jean-Jack Cegarra: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Keywords: risque perçu; médicament générique; substitution; comportement du consommateur; santé (search for similar items in EconPapers)
Date: 2014-06-06
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Published in 3 ème Journée AFM Internationale du Marketing Santé, Jun 2014, Rennes, France. pp.13

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01074089

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