Management stratégique BoP: une modélisation à l’épreuve d’une recherche-intervention chez Nestlé Cameroun

Marielle Audrey Payaud ()
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Marielle Audrey Payaud: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: The purpose of this article is the validation of an integrated framework for BoP strategic management. A two months deeply action research was realized within the Nestlé-Cameroon subsidiary. The article gives the detailed definitions of BoP strategies and the model propositions synthesis. Then, both the interpretive and prescriptive functions of the model are tested and discussed.

Keywords: BoP strategy; local community; extreme poverty; framework; action research; nestlé cameroon; Estrategia BoP; comunidad local; pobreza extrema; investigacion-intervencion; nestlé-camerun; Stratégie BoP; communauté locale; extrême pauvreté; recherche-intervention; nestlé cameroun (search for similar items in EconPapers)
Date: 2014-10-30
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Published in Revue Management International, 2014, 19 (spécial), pp.1-17

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01078633

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