Management stratégique BoP: une modélisation à l’épreuve d’une recherche-intervention chez Nestlé Cameroun

Marielle Audrey Payaud ()
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Marielle Audrey Payaud: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: The purpose of this article is the validation of an integrated framework for BoP strategic management. A two months deeply action research was realized within the Nestlé-Cameroon subsidiary. The article gives the detailed definitions of BoP strategies and the model propositions synthesis. Then, both the interpretive and prescriptive functions of the model are tested and discussed.

Keywords: nestlé cameroon; framework; BoP strategy; local community; extreme poverty; action research; investigacion-intervencion; nestlé-camerun; pobreza extrema; comunidad local; Estrategia BoP; nestlé cameroun; recherche-intervention; extrême pauvreté; communauté locale; Stratégie BoP (search for similar items in EconPapers)
Date: 2014-10-30
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Published in Management international = International management = Gestión internacional, 2014, 19 (spécial), pp.1-17

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01078633

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