Quel impact sur les réseaux sociaux pour les organisations du spectacle vivant ?

Christine Petr (), Claire Gauzente (), Gouedard Marine and Pascale Kuntz-Cosperec ()
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Christine Petr: ARENES - Arènes: politique, santé publique, environnement, médias - UR - Université de Rennes - Institut d'Études Politiques [IEP] - Rennes - EHESP - École des Hautes Études en Santé Publique [EHESP] - UR2 - Université de Rennes 2 - CNRS - Centre National de la Recherche Scientifique, IEP Rennes - Sciences Po Rennes - Institut d'études politiques de Rennes
Claire Gauzente: IEP Rennes - Sciences Po Rennes - Institut d'études politiques de Rennes
Gouedard Marine: UN - Université de Nantes
Pascale Kuntz-Cosperec: LINA - Laboratoire d'Informatique de Nantes Atlantique - Mines Nantes - Mines Nantes - UN UFR ST - Université de Nantes - UFR des Sciences et des Techniques - UN - Université de Nantes - CNRS - Centre National de la Recherche Scientifique

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Abstract: Social networks sites (SNS) are still perceived as an opportunity for firms and organisations from different perspectives: data collection, interaction with expert and customers communities, and relationship enhancement in general. Despite academic and managerial attention, there is still a need for in-depth knowledge of how to pilot more tightly such « tools ». This is also true for cultural organisations that encounter resources restrictions. The present piece of work is dedicated to one specific cultural event and its promotion on SNS, it attempts at developing piloting indicators. The results and limitations of the study are described as well as the future research avenues.

Keywords: performing arts; Strategy; Communication strategies; Art; culture; RSN; Spectacle vivant; Théâtres (search for similar items in EconPapers)
Date: 2013-05-22
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Published in 18ème Colloque de l'AIM, Association Information et Management, May 2013, Lyon, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01150140

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