Analyse comparée de la marque employeur des banques coopératives et non coopératives: étude exploratoire à partir des sites institutionnels de recrutement

Chloé Guillot-Soulez () and Sébastien Soulez ()
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Chloé Guillot-Soulez: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Sébastien Soulez: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Keywords: coopératives; marque employeur; recrutement (search for similar items in EconPapers)
Date: 2015-05-20
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Published in XXXIème congrès international de l’Association Française du Marketing, May 2015, Marrakech, Maroc

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01152606

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