Effet nocebo: une explication de la perception du risque envers les médicaments génériques par les consommateurs ?

Widiane Ferchakhi ()
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Widiane Ferchakhi: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Keywords: risque perçu; médicament générique; effet nocebo; risque psychosomatique; atti-tude (search for similar items in EconPapers)
Date: 2015-05-20
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Published in Congrès International de l'Association Française du Marketing (AFM), May 2015, Marrakech, Maroc

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01171556

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