Le canal de distribution a-t-il une influence sur l’expérience d’achat de produits monastiques ? Le cas des magasins religieux physiques et virtuels

Sophie Morin-Delerm () and Husson-Paquier Marie-Catherine ()
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Sophie Morin-Delerm: RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11
Husson-Paquier Marie-Catherine: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]

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Keywords: Expérience d'achat; produit monastique (search for similar items in EconPapers)
Date: 2014-01-24
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Published in 13th International Conference Marketing Trends, Jan 2014, Venice, Italie

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01182684

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