Subjective and measured time: should we re-define trade areas?

Temps subjectif et temps mesuré: faut-il revoir la définition des zones de chalandise ?

Jean-Philippe Croizean () and Dany Vyt ()
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Jean-Philippe Croizean: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Dany Vyt: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: Trade area determination represents a major stake in the retail field. Faced to this problem, numerous academics researches were proposed and recognized the influence of the distance and thus the time of route in the modelling of the catchment area. Based on an empirical study, this research makes evidence that there is a gap between subjective time and actual driving time.

Keywords: trade area; geomarketing; time perception; retailing; location; zone de chalandise; distribution; localisation; perception du temps (search for similar items in EconPapers)
Date: 2015
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01183231
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Published in Géographie, Économie, Société, 2015, 17 (2), pp.201-224. ⟨10.3166/ges.17.201-224⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01183231

DOI: 10.3166/ges.17.201-224

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