Cognitive load and visual cues complexity: effects on consumers’ attitude

Fanny Thomas () and Sonia Capelli ()
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Fanny Thomas: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Sonia Capelli: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Keywords: visual complexity; cognitive load; attitude; packaging (search for similar items in EconPapers)
Date: 2015-05-26
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Published in European Marketing Academy-EMAC, May 2015, Leuven, Belgium. 44ième conference de l’European Marketing Academy, 26-29 mai, Leuven, Belgique, 2015

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01219426

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