Selling Tourism Products through the Opaque Channels

Malgorzata Ogonowska

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Abstract: This paper analyses the properties of the advanced Opaque booking systems used by online travel agencies in conjunction with their traditional transparent booking system. In section 2 an updated literature review is presented. This review underlines the interest and the specificities of Opaque goods in the Tourism Industry. It also characterises properties of the Name-Your-Own-Price channel introduced by Priceline and the Opaque channel developed by Hotwire. Then, in section 3, the possibility of joint-implementation of more than one opaque booking system by an online intermediary is discussed. Finally, in section 4, intuitions and preliminary results are presented.

Keywords: Opaque Selling; Name-Your-Own-Price; Pricing Strategies; Distribution Systems; Economics of Tourism; Online Travel Agencies; Probabilistic Goods (search for similar items in EconPapers)
Date: 2012-08
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01219441
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Published in e-Review of Tourism Research , 2012, 10 (3)

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