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Drawing on the Map: An Exploration of Strategic Sensemaking/Giving Practices using Visual Representations

Lionel Garreau (), Philippe Mouricou and Amaury Grimand ()
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Lionel Garreau: Management & Organisation - DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Amaury Grimand: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Abstract: In this paper we explain how practitioners perform strategic sensemaking with visual representations. Here, we identify four modes of strategic sensemaking/giving: content generating, process-generating, process-ingraining and content-ingraining. While each ofthese modes supports strategic sensemaking/giving by focusing practitioners' work on specific issues, they also divert practitioners from focusing on key aspects of strategy making. We conceptualize these limitations as ‘blind spots'. As a result, strategic sense making appears fragmented and can lead to breakdowns in sensemaking. However, the flexibility of visual representations facilitates strategic sensemaking by allowing practitioners to switch from one mode to another. These findings improve our understanding of the strategic sensemaking/giving practices that are associated with the use of visual representation.

Keywords: Strategy; Practice; Materiality; shopping centre development (search for similar items in EconPapers)
Date: 2015-10-01
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Citations: View citations in EconPapers (5)

Published in British Journal of Management, 2015, 26 (4), pp.689-712. ⟨10.1111/1467-8551.12099⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01224530

DOI: 10.1111/1467-8551.12099

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