Growth or profitability ? Innovation and performance in franchising networks

Magali Chaudey (), Muriel Fadairo (), Anne-Laure Le Nadant and Frédéric Perdreau ()
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Muriel Fadairo: GATE Lyon Saint-Étienne - Groupe d'Analyse et de Théorie Economique Lyon - Saint-Etienne - ENS de Lyon - École normale supérieure de Lyon - Université de Lyon - UL2 - Université Lumière - Lyon 2 - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon - UJM - Université Jean Monnet - Saint-Étienne - CNRS - Centre National de la Recherche Scientifique
Frédéric Perdreau: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

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Keywords: Franchising; Network; Performance (search for similar items in EconPapers)
Date: 2015-12-03
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Published in 7th International Conference on Economics and Management of Networks, Dec 2015, Cape Town, South Africa

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