Les évolutions de l'urbanisme commercial et des rapports de force dans le canal de distribution: Impact sur les stratégies des détaillants

Laurence Attuel-Mendes (), Marc Filser and Jean-François Notebaert ()
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Laurence Attuel-Mendes: CEREN - CEREN, Centre de Recherche sur l'ENtreprise [Dijon] - BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC)
Jean-François Notebaert: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Abstract: The goal of this paper is to propose an analysis of the multiple evolutions, which frequently seem contradictory, of the laws that regulate the commercial urbanism along with the functioning of distribution channel of great consumption products in France. This research highlights the contrast between comprehensive regulations that lead to deep change in firm strategies, and limited rules that perturb the relationships between distribution channel members and result in a contentious functioning of channels.

Keywords: commerce de détail; distribution (search for similar items in EconPapers)
Date: 2015
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Published in Revue Française du Marketing, 2015, 251, pp.77-90

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01288017

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