Impact of Mediation Devices on the Museum Visit Experience and on Visitors' Behavioural Intentions

Elodie Jarrier () and Dominique Bourgeon-Renault ()
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Elodie Jarrier: UB - Université de Bourgogne
Dominique Bourgeon-Renault: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Abstract: This study draws on the experiential approach and has two main goals: to explore the different dimensions of the museum experience regardless of whether it is mediated by mediation devices (e.g., audio guides, interactive terminals, SmartPhones, tablets, augmented reality), and to identify the impact of such devices on visitors' behavioural intentions. The authors conduct a qualitative and exploratory investigation to address the following questions: Does the development of such devices affect both experience dimensions and the audience's behavioural intentions? Which components of a museum visit are concerned?

Keywords: Audio tours; Experience; information and communication technologies; in situ visit; Mediation; musées; museos; Museum attendance; museums; Museum visitors; online visit; Smartphones; Expérience vécue; outils de médiation interactifs; visite en ligne; visite in situ (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (9)

Published in International Journal of Arts Management, 2012, 15 (1), pp.18-29

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01288238

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