La méthode de l'essai photographique collectif: Mise en Oeuvre sur le site de Bibracte

Laurence Graillot (), Rémi Mencarelli, Dominique Bourgeon-Renault (), Séverine Marteaux (), Jean-François Notebaert () and Mathilde Pulh ()
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Laurence Graillot: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Rémi Mencarelli: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Dominique Bourgeon-Renault: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Séverine Marteaux: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Jean-François Notebaert: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Mathilde Pulh: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Abstract: This paper exposes a qualitative approach aiming not only to collect and analyze verbal and visual data related to lived experiences but also to present the results in the form of a collective photographic essay. Then, it shows how it is implemented to explore the experiences lived on a cultural and touristic site: that of Bibracte. Finally, its contributions and limitations are reviewed.

Keywords: consommation; culture; mercatique; musée; photographie; tourisme (search for similar items in EconPapers)
Date: 2012
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Published in Revue Française du Marketing, 2012, 236, pp.21-35

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01288241

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