Seniors, grande distribution et courses ordinaires

Isabelle Barth () and Blandine Anteblian ()
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Isabelle Barth: CESAG - Centre d'études des sciences appliquées à la gestion - Université Robert Schuman - Strasbourg III
Blandine Anteblian: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Abstract: The article seeks to describe the purchasing patterns of senior citizens regarding general shopping, according to their life style, describing purchase frequency, the sort of shops they go to and their purchasing habits. The article shows how shopping plays an important role in senior socialisation and underlines how important it is for distribution systems to take the particular expectations of this population into account whilst modifying supply, both regarding products and shop environment.

Keywords: activité domestique; courses; grande distribution; seniors (search for similar items in EconPapers)
Date: 2011-01
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Published in Gérontologie et Société, 2011, 135, pp.83-113. ⟨10.3917/gs.135.0083⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01288242

DOI: 10.3917/gs.135.0083

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