Quels pouvoirs pour le consommateur?

Marc Filser and Eric Vernette ()
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Eric Vernette: marketing - CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique

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Keywords: consumer; marketing (search for similar items in EconPapers)
Date: 2011
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Published in Décisions Marketing, 2011, 61, pp.5-9

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01288243

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