L'utilisation de "Proxies" du web pour la prédiction des marchés: Une application au marché cinématographique

Bertrand Belvaux and Laurent Flores
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Laurent Flores: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas

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Abstract: This paper shows the value of web proxies to forecast market trends. Relatively easy to collect and inexpensive, these metrics offer the ability to quickly analyze consumers' interest towards specifics trends, products or brands while avoiding claimed overstatement bias. Overall, these measures appear to be good indicators of in market trends.

Keywords: Proxy; web prédictif (search for similar items in EconPapers)
Date: 2010
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Published in Décisions Marketing, 2010, 57, pp.9-18

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01288245

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