Comprendre les courses ordinaires: Enjeux et implications pour les grandes surfaces alimentaires

Isabelle Barth () and Blandine Anteblian ()
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Isabelle Barth: CESAG - Centre d'études des sciences appliquées à la gestion - Université Robert Schuman - Strasbourg III
Blandine Anteblian: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Abstract: This article aims at registering the common shopping within the framework of the domestic life, like housework. This different perspective allows a better understanding of this behaviour of purchase. Retailers will find in this paper some ideas to improve the customers' satisfaction during the ordinary and regular shopping they do.

Keywords: activité domestique; analyse; comportement d’achat; courses; supermarché (search for similar items in EconPapers)
Date: 2010
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Published in Décisions Marketing, 2010, 58, pp.49-61

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01288246

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